Â
FREE LIVE MASTERCLASS
Â
The Decisiveness Crisis:
Why the Pressure to Be Certain Is Breaking Better Decisions.
SIGN ME UP!
Be the first to know about our next session.Â
WHY WE NEED TO TALK ABOUT DECISION MAKING?
We’re seeing something new inside organisations: a Decisiveness Crisis.Â
In our research with nearly 1,000 leaders, 87% told us they would rather appear decisive - even if they made the wrong call - than admit “I don’t know yet” and risk looking indecisive.
Leaders are now feeling pressure to perform certainty, not practise good judgment. And it’s breaking businesses. This “certainty theatre” drives rushed decisions, failed change programmes, eroded trust and toxic cultures where nobody feels safe to pause, question, or wait for better information.Â
As we head into budget season and strategy resets, the pressure to deliver clarity is at its peak - but the organisations thriving in unpredictable markets are doing the opposite: they reward ambiguity tolerance, teach psychological safety around “not yet knowing,” and make space for slower, better decisions. But how do we know when the need for quick decisiveness is the right way to go and when should ambiguity be embraced for better outcomes? Â
SIGN UPIn this session you will learn:
Â
-
Spot “certainty theatre” in yourself and your organisation
Understand how the pressure to look decisive drives poor decisions, risk aversion, and silent disengagement - even in high-performing teams. -
Make better decisions when the information isn’t complete
Learn evidence-backed frameworks for deciding when to move fast, when to pause, and how to avoid the twin traps of rash action and hidden procrastination. -
Create psychological safety without slowing the organisation down
Discover how the best leaders make it safe to say “I don’t know yet” - without undermining confidence, credibility, or momentum. -
Unblock decision paralysis in teams
Practical tools to help teams surface uncertainty early, reduce over-analysis, and move forward with shared ownership rather than top-down guesswork. -
Lead with judgment, not performance
Shift from performing certainty to practising good judgment - building trust, resilience, and adaptability in the moments that matter most.
Your Hosts
is the writer, creator, producer & presenter of Uncertainty Experts. Sam guides the audience through the story, characters and deep facilitated reflections. Sam is also the best-selling author of “Be More Pirate” and a multi award winning entrepreneur.
Â
“Sam inspires teams to do more than they ever thought possible.” 
is the Chief Science Officer and Co-Presenter of Uncertainty Experts. Katherine communicates the key scientific concepts into practical and accessible tools. Katherine is a Cognitive Scientist and co-founder of the female led Neuro Aesthetics lab Kinda Studios.
Â
SIGN UP TO FIND OUT MORE ABOUT THE DECISIVENESS CRISIS MASTERCLASS
