The stories, the science and self reflection

Explore more

The stories, the science and self reflection

Explore more

Hello, I'm Sam Conniff.

Chief Uncertainty Expert

An entrepreneur, author, speaker, mentor who has always wanted to impact people's lives positively.

Having experienced the negative impact of uncertainty at its full force and overcoming it, I embarked on a discovery journey to equip people with the tools and confidence to combat uncertainty and transform their lives for the better.

I present the Uncertainty Experts alongside our Lead Scientist, Katherine Templar Lewis, and facilitate the audience through the incredible stories, my own experience and the interactive process of response to inspire deep personal reflection.

Find out more about me here

The Experiment

The Uncertainty Experts brings together psychology, neuroscience, CBT, empathy design and emerging technologies to create a show like no other, an evidence-based intervention into Uncertainty. 


Take our Uncertainty Tolerance test and find out immediately how uncertainty is effecting your life.

Take the Test

Meet the Uncertainty Experts

Below you’ll find a handful of the people whose stories have inspired Uncertainty Experts. 

They’re not your typical experts but people who learnt skills in the shadows of society, which makes them all the more valuable to the Uncertainty Experts storytelling throughout your experience.

Dene Donald 

Dene grew up as a West Indian kid, alone, in a very white, violent and racist part of middle England in the ’80s. He tried to channel his anger in the army, an experience that only ended in more violence and abuse.

Dene’s life transformed when he found Zen Buddhism, and he went on to become a Lay Ordained Dharma Teacher. He is passionate about introducing mindfulness into the workplace and everyday living, taking his negative start in life and transforming it into positivity.

Doctor Ming

Dr Ming went from a life living in a car with a gun on the dashboard and counting down the nights to when she would end it all to becoming one of the world’s leading computational neuroscientists. She made it to college, went through gender transition, and now argues for Augmented Intelligence as a human right.

The founder of Socos Labs - her fifth company - she has taken the uncertainty of her early life to conduct world-leading research and development, such as AI systems to help treat her diabetic son and even predict manic episodes for bipolar sufferers.

Karl Loko 

Once known as London’s number one gang leader, Karl now thrives as an activist and influencer. He brushes shoulders with business leaders and royalty, and his community leadership is helping businesses welcome hidden talent, increase diversity, and spark innovation.

Described as ‘extraordinary’ and ‘incredible’ by those who have heard him speak and worked with him, Karl is now a passionate public speaker and ambassador for organisations such as Talent RISE and Big Change, helping young people thrive.

Morgan Godwin

Morgan was sentenced to 20 years in prison, but she ended up paving an unconventional path to success during her time behind bars.

A former heroin addict, she became fluent in Spanish during her incarceration, then studied a double major in Spanish and public while in a halfway house, going on to study for her LSAT to become a law student, all while campaigning and advocating for decarceration and drug policy reform. An inspiring voice for change, Morgan is an example of how being incarcerated without access to education doesn’t have to be a barrier to learning.

John Peters

In his twenties, John was an RAF Top Gun, flying in the first allied attacks of the first Gulf War. He was shot down and tortured as a prisoner of war but managed to help his men survive one of the most harrowing experiences imaginable. Twenty years later, he is an author, leadership coach, and consultant specialising in surviving uncertainty.

‘Thought-provoking’, ‘empowering’ and ‘inspirational’ are just some of the way audiences describe John’s story of how he emerged stronger and more resilient from seven weeks of brutality and torture.   

Nadia Finer 

Nadia is a member of the 60% of the population who identifies as shy.

Instead of feeling held back by being softly spoken, she used this challenge as fuel, becoming the founder and CEO of the national charity Shy and Mighty. She now thrives as an author, consultant, and boxer.

It took years for Nadia to stop feeling like her shyness was a weakness, and even though her shyness hasn’t disappeared, she refuses to let it hold her back.

Meet the Uncertainty Experts

Below you’ll find a handful of the people whose stories have inspired Uncertainty Experts. 

They’re not your typical experts but people who learnt skills in the shadows of society, which makes them all the more valuable to the Uncertainty Experts storytelling throughout your experience.

Dene Donald 

Dene grew up as a West Indian kid, alone, in a very white, violent and racist part of middle England in the ’80s. He tried to channel his anger in the army, an experience that only ended in more violence and abuse.

Dene’s life transformed when he found Zen Buddhism, and he went on to become a Lay Ordained Dharma Teacher. He is passionate about introducing mindfulness into the workplace and everyday living, taking his negative start in life and transforming it into positivity.

Doctor Ming

Dr Ming went from a life living in a car with a gun on the dashboard and counting down the nights to when she would end it all to becoming one of the world’s leading computational neuroscientists. She made it to college, went through gender transition, and now argues for Augmented Intelligence as a human right.

The founder of Socos Labs - her fifth company - she has taken the uncertainty of her early life to conduct world-leading research and development, such as AI systems to help treat her diabetic son and even predict manic episodes for bipolar sufferers.

Karl Loko 

Once known as London’s number one gang leader, Karl now thrives as an activist and influencer. He brushes shoulders with business leaders and royalty, and his community leadership is helping businesses welcome hidden talent, increase diversity, and spark innovation.

Described as ‘extraordinary’ and ‘incredible’ by those who have heard him speak and worked with him, Karl is now a passionate public speaker and ambassador for organisations such as Talent RISE and Big Change, helping young people thrive.

Morgan Godwin

Morgan was sentenced to 20 years in prison, but she ended up paving an unconventional path to success during her time behind bars.

A former heroin addict, she became fluent in Spanish during her incarceration, then studied a double major in Spanish and public while in a halfway house, going on to study for her LSAT to become a law student, all while campaigning and advocating for decarceration and drug policy reform. An inspiring voice for change, Morgan is an example of how being incarcerated without access to education doesn’t have to be a barrier to learning.

John Peters

In his twenties, John was an RAF Top Gun, flying in the first allied attacks of the first Gulf War. He was shot down and tortured as a prisoner of war but managed to help his men survive one of the most harrowing experiences imaginable. Twenty years later, he is an author, leadership coach, and consultant specialising in surviving uncertainty.

‘Thought-provoking’, ‘empowering’ and ‘inspirational’ are just some of the way audiences describe John’s story of how he emerged stronger and more resilient from seven weeks of brutality and torture.   

Nadia Finer 

Nadia is a member of the 60% of the population who identifies as shy.

Instead of feeling held back by being softly spoken, she used this challenge as fuel, becoming the founder and CEO of the national charity Shy and Mighty. She now thrives as an author, consultant, and boxer.

It took years for Nadia to stop feeling like her shyness was a weakness, and even though her shyness hasn’t disappeared, she refuses to let it hold her back.

“I am going through a difficult time. Not being able to plan is my nightmare. But now I know, I believe and I am excited to understand uncertainty brings endless opportunities… I just don’t know what it looks like yet. And that's OK. It might sound small, but for me it's a huge deal. So, I just want to say thank you.”

Next Opportunity to Join

Starting 4th June

👥  Two live 60-minute sessions with the Co-Founders

📺 Three pre-recorded neuroscience-based interactive documentary episodes

🙌 Five bonus episodes with supporting worksheets and articles

🤜🏼🤛🏼 A place in a real-time interactive learning community

📈 Fully personalised Uncertainty Tolerance summary report

🎓 Graduation certificate

🌎 Participating in the world’s largest experiment in uncertainty

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Science

The Uncertainty Experts brings together psychology, neuroscience, CBT, empathy design and emerging technologies to create a show like no other, an evidence-based intervention into uncertainty.

Click below to find out more about the experiment, or take our short test to find out how you deal with uncertainty and get your results immediately. 

The Experiment

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Who makes Uncertainty Experts? 

Uncertainty Experts is a The Be More Company (Worldwide) Ltd production.

The Be More Company is a multimedia label and studio that produces and releases self-development & leadership programmes, rooted in counter- culture, story, science and edge thinking.

We’re on a mission to equip humankind with the insight and skills to see more, do more, and BE MORE.