Hello, I'm Sam Conniff. 

Chief Uncertainty Expert

An entrepreneur, author, speaker, mentor who has always wanted to impact people's lives positively.

Having experienced the negative impact of uncertainty at its full force and overcoming it, I embarked on a discovery journey to equip people with the tools and confidence to combat uncertainty and transform their lives for the better.

I present Uncertainty Experts alongside Katherine Templar Lewis and facilitate the audience through the interactive process of response and reflection.

Find out more here.

 

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Katherine Templar Lewis

Uncertainty Experts Lead Scientist and co-host

Katherine is an interdisciplinary scientist with an extensive academic background in genetics, psychology and neuroscience. Creating cross-discipline dialogue to align and embed scientific insight into experiences, products and creative processes to inspire and drive relevant, new and necessary innovation. Collaborators include UCL, Oxford, UAL, Ravensbourne, Central St Martins, Cambridge, Sussex, RCA, UAL, Greenwich, Imperial, KCL, Warwick, Bristol, LSBU, Bath and LSE.

Katherine was transformational to this project, giving me a broad understanding of actual neuroscience (not just the hyperbole), and was able to identify core areas of scientific research the Uncertainty Experts were describing and helped me navigate the right papers to read.From Prediction Error to Cognitive Dissonance to my subscription to New Scientist, Katherine’s involvement has been life changing.

Supporting science team

Dr Avri Bilovich

Avri is my most recent collaborator, once I’d got my head around the essential aspects of how the brain works in response to Uncertainty and can be trained. The next step was towards creative application or the ‘sixth sense’ and ‘superpowers’ the Uncertainty Experts all spoke of. How do we make better decisions when we know less than ever. Avri is helping me quantify the effects of the pilot.

Avri is a multi-disciplinary researcher with a background in computer science, decision-making and behavioural science. Avri is a postdoctoral researcher at University College London, where his work involves experimentally testing the predictions of Conviction Narrative Theory from a psychological perspective. He is currently researching the interplay between affect and cognition in responding to narratives, as well as the effect on uncertainty on preferences.

 

Dr Vivienne Ming

Dr Ming was the first scientist I spoke to, initially as one of the Uncertainty Experts herself. In that encounter, she showed me so much of our response to Uncertainty is automatic but by consciously “walking into the deep end of our lives” we can signal broad neural networks to adapt and change over time. She began my journey of discovery into the research and evidence that make the Uncertainty Experts so valuable.

Dr. Ming is a theoretical neuroscientist, entrepreneur, and author. She co-founded Socos Labs, an independent institute exploring the future of human potential. Vivienne was a visiting scholar at UC Berkeley's Center for Theoretical Neuroscience. Vivienne has invented AI systems to help treat her diabetic son, predict manic episodes in bipolar sufferers, and reunited orphan refugees. She sits on boards of The Palm Center, Cornerstone Capital, Platypus Institute, Shiftgig, Zoic Capital, and HUMM.